The Football League

The Football League needed a new sponsor for their cup competition, the League Cup. The aim was to speak to one hundred of the largest global brands and show them the passion, history and global reach of the League Cup. A book was designed which would show the emotion of the competition, not boring stats but what how football really engages people across the world.

 

To reflect the high-quality standing of the competition the book used high-end print techniques and stocks. Silver board, case-bound cover, hard case, silver special inks and a personalised first page gave the book a feeling of real quality. The first page was specifically printed for each recipient so each of the books are entirely unique.