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Chelsea FC

Working alongside the client team we designed the graphic package for Chelsea FC’s new museum at the Stamford Bridge.


The graphic approach was designed to engage all levels of support, from young children to elderly fans, from tourist visitors to millionaire investors. The museum uses imagery from throughout Chelsea FC’s rich history, with a colour palette for each area of the museum taken from a kit from a specific era of Chelsea history. The museum is given a continual thread through the use of a white line, taken from football pitch markings, which runs from the entrance to the exit of the museum, crossing over graphics and showcases.

What we worked on

The full graphic package

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