We helped direct the design and approach to all launch materials for two new Adidas products. Working with the advertising and branding teams to make sure everything was consistent and inline with Adidas, the photography style was developed to showcase the 'real world' use of the products. Using the 3 stripes for quote marks gave the use of quotes extra Adidas personality.
What we worked on
Launch materials for TechFit clothing and Adipure boots. Event graphics, marketing communications, promotional items.